Will Consumers Pay for Energy Management?

Electronichouse.com has an article that summarizes a study which found that 15-20% of consumers are willing to spend between $5 - $10 per month to save 10% on their home energy bills.  Entry-level solutions coming from ADT, Comcast and Verizon are hoping that this is true. 

 

What do you think?  Would you spend a small monthly fee to monitor your energy usage and hopefully manage it better to save money?